Expert WIG EDUCATION for the STYLIST ready to build something MORE

Learn to fit, style, and recommend wigs with real confidence, then add a service your community is crying out for. More income, more meaning, and a specialty that sets you apart from every other chair in town. I've spent 25 years and over $3 million in wigs learning this work. Now I'll teach it to you.

• Starts at $297 • Fully self-paced • 1-hour money-back guarantee

SHE’S in Your Chair. SHE PAUSES. Then Quietly Tells You She’s LOSING HER HAIR.

You want to help. Of course you do. But you've never worked with wigs, you don't have the words for a conversation this tender, and you have no real answer to give her. So you say something kind and a little vague, and the moment slips past.

She books her next cut and goes home to search for someone who actually knows what to do. There's a good chance she can't find them nearby. There's an even better chance that person could have been you.

And maybe there's a quieter thing going on too. The work doesn't light you up the way it once did. You've been wondering what's next, whether this is really it.

PICTURE THIS INSTEAD

IMAGINE being the STYLIST WHO actually KNOWS WHAT to do

When a client loses her hair, you're the one with real answers, real skills, and a clear next step for her. Whether that means guiding her to the right wig, fitting and styling it so it actually looks like her, or building a full wig specialty inside your salon.

None of that takes natural talent or years of trial and error. It takes the right training, in the right order, built from two decades of doing this work every single day. That is exactly what these two courses give you.

THE OPPORTUNITY

The demand is enormous. The trained stylists are not.

30M

women in the US live with female-pattern hair loss

Cleveland Clinic

1M+

hair salons in the US, and almost none offer a wig service

IBISWorld

I NEED someone with your skills! New to wigs & toppers and I’d love to know if you’ve trained anyone in the San Antonio, TX area who can listen, cut & style.”

40%

of women notice thinning after menopause, before you count
chemo, alopecia and postpartum
Nioxin

DM

A MESSAGE I RECEIVED

Do you know of someone in Aurora, NE that I can go to to have my wigs thinned? The closest wig shop to me is almost 200 miles away!”

DM

A MESSAGE I RECEIVED

Cosmetology school doesn't teach wig work. Manufacturer training is tied to one brand. So when a woman goes looking for a stylist who genuinely knows wigs, she usually can't find one near her. That gap is the opportunity, and it is sitting in towns exactly like yours.

This isn't theory. These are the kinds of messages I get every week, from women trying to find a trained wig stylist near them.

CHOOSE YOUR PATH

TWO Courses. ONE clear path.

Whether you’re just starting out or ready to build a full wig business, there’s a place for you here. Both courses are self-paced and built on nearly 25 years of real-world wig experience - not manufacturer agendas, not guesswork.

Choose the level that’s right for where you are right now. You can always go deeper later.

The Ultimate Wig Stylist Bootcamp
$897.00
One time
$475.00
For 2 months

A complete training that guides hairstylists from no wig background to styling, selling and building a profitable wig business. Everything in Wig Essentials for the Hairstylist with more technical depth, deeper consultation skills and a 30-Day plan to start your wig business


✓ Video tutorials: styling, customizing & maintenance
✓ Fit + comfort: skills for natural, wearable results
✓ Consult + sell: scripts, pricing, and a clear flow
✓ Build profit: retail plan + simple operations system
✓ Optional: Live Zoom support + Certification path

Best Value!

Bootcamp Upgrade option

Wig Essentials for the Hairstylist
$297.00
One time

Get anytime access to the growing collection of state-of-the-art wig industry information, education and exclusive content. Video tutorials, downloads and hands-on learning guidance to support your hair loss clientele. New materials added regularly.


✓ Wig styling video tutorials
✓ Consultation how-to's
✓ Optional Student Wig & Accessory Bundles
✓ Instant, unlimited lifetime access
✓ Private Facebook Group support (stylists only)

MEET Sherry Schaefer – YOUR Wig Coach

sherry-schaefer-wig-coach-instructor

I Was a Good Stylist. Just Not Good Enough for Me.

Oh I was good at my job. My clients loved me. But deep down I knew I’d never crack the top 10% of earners - I wasn’t a technical master, and I had a full life outside the salon. I watched other stylists work five ten-hour days with perfect precision and thought that’s never going to be me.

And I was changing - growing - as a person. I still loved doing hair but the work didn’t fulfill me the way it used to. It was a dull ache I did my best to ignore.

Then I lost my hair at 40. I found wigs. And I found my lane. More fulfillment, more income, more flexibility in my schedule.

I became the stylist I always wanted to be — confident, skilled, sought-after, and profitable. Building my business around my life, not the other way around. A client recently called me “a community gem.” I have a 5-pound box of thank you cards to prove it.

Almost 25 years, 2,400+ clients, and over $3 million in wigs and toppers later - I built the training I wish had existed back then.

wig-in-hair-accessory-bow

INTRODUCING THE SKILLS FOUNDATION COURSE

WIG ESSENTIALS for the HAIRSTYLIST - $297

CLEAR DIRECTION & Strategy

This is where it all starts. The foundation you need to confidently help your hair loss clients, even if you’ve never touched a wig or topper before.

CONFIDENT Cutting & Styling

Synthetic wigs feel like a different species. Because they are. The two different types, human hair & blends of both - for wigs & toppers.

CONSISTENT Skills &Words

The terminology, the fitting, the consultation language, and the styling skills that don’t come naturally when you’ve spent your career working with natural hair.

CREATIVITY & Expansion

Chapter 6 is everyone’s favorite - packed with styling and customization lessons and video tutorials that turn the unfamiliar into second nature.

In this course you’ll learn:

•       How to handle both synthetic and human hair wigs and toppers with confidence

•       Wig terms and construction basics - made simple and easy to remember

•       How to know when your client needs a full wig or a topper

•       The right way to measure for a secure, comfortable fit

•       What to say (and what not to) during that first delicate hair loss conversation

•       How to support a client going through chemo-induced hair loss

•       How to make space in your already-full book for wig clients

“Even after doing hair for 22 years, I learned so much. I’ve already submitted my first orders this week!” - Chandra Aguirre

wig-classes-online

NOT A STYLIST?

This course is for you too

Wig Essentials is not only for hairstylists. If you wear wigs or toppers yourself and want to learn how to fit, style and care for them properly, then this course will change the way you see your hairpieces. Knowing what to do will make them see and feel more like you.

Just ask Stephanie.

“I trimmed the bangs, thinned out the top, and reduced the permatease on this one thanks to your course! Saved me $150 already not having to go to a salon.” — Stephanie Thaler

INTRODUCING THE BUSINESS SCALING COURSE

The Ultimate Wig Stylist Bootcamp - $897

This is the A-Z training for the stylist who wants to do more than learn the basics. The Bootcamp goes deeper technically than Essentials - including advanced styling and fit customization that isn’t covered anywhere else in this curriculum - and adds the complete business and retail framework for stylists who want to build a wig specialty. Eighteen chapters. Four clear stages. Everything you need, nothing you don’t.

wig-course-online
wig-shop-how-to-open

A STEP-BY-STEP roadmap to WIG BUSINESS GROWTH

WHAT’S INSIDE

This course is designed to take you from uncertainty to clarity, providing the exact strategies and tools you need to build a thriving business. Here’s what you’ll learn inside:

  • Before you can help a client, you need to understand the world you’re entering. You’ll learn wig types, fiber basics, base construction, toppers, and the hair loss fundamentals every stylist should know. This stage builds your vocabulary and your confidence — so every decision you make from here is an informed one.

  • This is where the hands-on skill builds. Measuring and fit. Base customizations. Color matching. Hairline realism. Cutting, thinning, texturizing, and styling across every fiber type — synthetic, heat-friendly, and human hair. By the end of Stage 2 you’ll have the core technical toolkit and the answer to the question every new wig stylist asks: “Can I actually do this?” Yes. You can.

    “Having done both the HairUWear and Jon Renau Masterclass back to back, I can confidently say My Wig Coach education is top notch!!” — Kim Robinson, CT

  • Set your prices with confidence and design a business model that maximizes revenue and sustainability. is also where the ethical framework deepens, because doing right by your client isn't a module, it's the thread that runs through everything.

  • The complete business framework. Services menu and pricing. Ethical retail. Operations and client experience. Vendor library — top US manufacturers only, no overseas factories. Inventory systems. Marketing. And your 30-day launch plan so you’re not waiting and overthinking — you’re moving.

    “I absolutely loved this wig course. Even after doing hair for 22 years, I learned so much. I’ve already submitted my first orders this week and I’m gearing up to start advertising!” — Chandra Aguirre, TX

  • An optional Verified Certificate Path is also available for students who want quizzes, proof-of-practice checkpoints, and an Achievement Certificate upon completion.tem description

  • Every Bootcamp student gets access to the Wig Wizard - a custom AI assistant trained specifically on this course. Stuck on a concept between sessions? Ask it. Need to review a lesson while a client is on their way in? It’s there. Can’t remember the heat rules for heat-friendly fiber at 7am? It knows. Think of it as having me available 24/7 — without the wait.

THE STRATEGY-DRIVEN APPROACH TO sustainable business GROWTH.

Starting out Wig Essentials for the Hairstylist $297 — one time Build a business The Ultimate Wig Stylist Bootcamp $897 — one time or 2 payments
Focus Wig terminology, fitting, care, and styling Full A-Z: styling, selling, and building a wig business
Video tutorials Styling and customization Styling, cutting, color, fitting, delivery and more
Consultation language and scripts Hair loss conversation guidance Full scripts: hair loss, pricing, boundaries, sales
Downloadable resources Care guides, measuring charts, client handouts 40+ downloads: SOPs, checklists, templates, trackers
Fit customization Advanced fit and base customization techniques
Retail and business framework Pricing, ethical retail, operations, vendor library, launch plan
Wig Wizard AI assistant Built-in 24/7 course support tool
Live Zoom support Optional
Verified certificate path Optional quizzes and proof-of-practice checkpoints
Private community Private Facebook group Private Facebook group
Optional student bundles
Self-paced, lifetime access
Upgrade path Upgrade to the Bootcamp anytime at a reduced price
Recommended for

Stylists who want to confidently help hair loss clients with fitting, styling, and care — without selling wigs.

Also ideal for wig wearers who want to care for and style their own hairpieces.

Stylists who want to build a complete wig service or retail business — with the full framework to do it right.

WHAT Stylists are SAYING

wig training course review
wig-course-review

HEAR FROM More Stylists WHO Transformed THEIR BUSINESSES

wig-course-online

★★★★★

"5 Stars! So much information at a great price. It surpassed my expectations. Being able to change lives like this is so rewarding. I’m so happy I decided to take this leap into wigs and thankful for such a supportive community.”

— Star S., Essentials grad

wig-stylist-course

★★★★★

“I did The Ultimate Bootcamp and it was great! Now I’m selling both wigs and toppers in my salon and finally able to help my clientele with thinning hair and serving cancer patients. This work feeds my soul in a deeper way. I love knowing I have all of the course information to go back to and review whenever I want to, and the ongoing support is fantastic.”

— Gina K., Bootcamp grad

“I have learned so much with Sherry’s course and would recommend it over and over. She has gone above and beyond and has continued to share knowledge even after the course ended. She is for sure ‘the wig coach’ — she has lived it by wearing wigs and by making it her business. I have so much to look forward to with my business.”

— Terri, Bootcamp grad

“I am working at a sweet little wig shop in my area and love it. Thank you for the wonderful training in the original course (Essentials) that gave me the knowledge I needed to do this amazing job! I just started your new course (Bootcamp), love it!!! Update: I’m so glad I found you! I have loved your courses and have been all the way through the Wig Essentials course and it was great. I will go back through again since you have added new content.” - Pat, Bootcamp grad (name changed to protect privacy)

wig-training-online

★★★★★

“Sherry has a vast knowledge that she is generous enough to share and does so in an organized, professional and approachable way. Having done both the HairUWear and Jon Renau Masterclass back to back, I can confidently say My Wig Coach education is top notch!!”

— Kim R., Bootcamp grad

“Very thorough with demonstrations. So easy to go back and review if you missed something. And the fact that it is always available to go back and refresh. After the course Sherry was very responsive with answers to my questions.”

— Michele, hairstylist, Essentials grad

The ONE-HOUR Guarantee

Buying a course online can feel like a leap of faith. So here’s my promise to you.

After you purchase, you’ll have one full hour to look inside, explore the content, and make sure it’s right for you. If it’s not what you expected, just email me at sherry@mywigcoach.com within that first hour and I’ll personally refund your payment right away — no questions, no hard feelings, no hoops to jump through.

One small note: since refunds are processed manually by me - an actual human being who requires sleep - this guarantee applies to purchases made between 7AM and 9PM EST.

After 60 minutes, all sales are final and your access is locked in. This protects the content I’ve spent years building and keeps things fair for every student.

This isn’t a loophole. It’s a trust-based policy for people who want to make a confident, informed decision, and I trust you to use it that way.

— Sherry

sherry schaefer wig coach instructor
sherry schaefer wig coach instructor

Sherry Schaefer, Founder, My Wig Coach

I’m a career hairstylist and salon owner who developed alopecia areata at 39 and found my true calling on the other side of hair loss. I know - how ironic.

What started as my own personal journey with wigs became a two-decade specialty serving over 2,400 women and children with hair loss in Rochester, NY and beyond, with more than $3 million in wigs and toppers sold. For the first three years, my salon Alternative Hair operated as a non-profit, because I believed this work was that important. I still do.

I volunteered with the American Cancer Society’s Look Good, Feel Better program, supporting cancer patients through the appearance-related side effects of treatment.

About your Instructor

I’ve been in wig-related social media groups long enough to know that the shortage of well-trained, compassionate wig stylists isn’t a local problem, it’s a nationwide one. Women post every day about their struggle to find someone who knows what they’re doing and actually cares.

That’s why I built My Wig Coach in 2020, and why I created these courses. To date I’ve trained over 30 stylists and wig wearers across 21 US states and 5 countries. My work has been featured in Entrepreneur Magazine, local TV and magazines and on a national Public Television spot.

I closed my salon in 2025 to focus on what I do now - teaching stylists like you how to do this work with skill, confidence, and heart.

- Sherry

wig styling online

FREQUENTLY ASKED QUESTIONS

Everything YOU NEED TO KNOW Before ENROLLING

  • This is one of the most common questions I hear — and it has a real answer. The course itself is self-paced, so you can log in between clients, during a last-minute cancellation, or curled up on the sofa in the evening. Most students complete Essentials within a week and the Bootcamp within two months.

    But beyond the coursework, I know the bigger question is: how do I make room in my book for wig clients once I’m trained?

    The short answer: you create it intentionally. That means tightening your policies, protecting specific time blocks for wig consultations, and gradually graduating clients who are no longer the right fit for where you’re headed. It’s a business mindset shift as much as a scheduling one, and it’s very doable.

    I’ve written a detailed step-by-step plan for exactly this. Blog post: Making Space in Your Book for Wig Clients

  • No, but it is professional training. That distinction matters.

    You don’t need previous wig experience to begin. The courses are designed to build wig confidence from the ground up, especially if you already understand hair, shape, balance, consultation, and client care. You’ll learn the wig-specific pieces step by step — how wigs fit differently than natural hair, what can and cannot be changed, how to approach cutting and styling without overworking the wig, how to talk clients through realistic expectations, and how to build services around this work.

    That said, this is not a casual “watch one video and wing it” kind of training. Wig work asks you to slow down, observe carefully, and respect the fact that many clients are coming to you during a vulnerable season. The good news is, your hairstylist background gives you a strong foundation. This course helps you translate those skills into the wig world.

  • Absolutely. The Bootcamp isn’t just Essentials plus a business layer — it goes significantly deeper on the technical side too, including advanced styling and fit customization that isn’t covered in Essentials. So if you’re drawn to the Bootcamp because you want to do this work at a higher level, that instinct is right. The retail and business modules are there when you’re ready. Many stylists find that what they learn in the course becomes the deciding factor. The water’s fine - jump in.

  • Manufacturer training is a great introduction to a specific brand — their collections, cap constructions, fibers, and terminology. And for what it is, it’s useful. But it’s tied to one product line, and it typically doesn’t cover consultation language, pricing, policies, business setup, or how to build a service around the work. And the group dynamics affect their offerings.

    My Wig Coach training has no product agenda. It’s built around serving the client — not selling a particular brand. You’ll learn to work with ready-to-wear wigs across a realistic range of budgets and needs, from accessible options around $169 to premium pieces up to $6,000. You’ll also get the consultation framework, the business structure, and the client care skills that manufacturer training rarely goes near.

    Kim Robinson built her wig studio on the strength of the Bootcamp alone — and then went on to complete both HairUWear and Jon Renau manufacturer training afterward. Her verdict? “I can confidently say My Wig Coach education is top notch.”

  • Yes! You can complete either course on your own schedule and return to the materials whenever you need a refresher.

  • If you want to confidently help your hair loss clients with fitting, styling, and care - without selling wigs -Essentials is your starting point. It gives you the foundation, the vocabulary, and the skills to be the stylist she turns to when she needs answers.

    If you want to go deeper technically and build a wig service or retail business with a complete framework - the Bootcamp is built for that. It covers everything in the spirit of Essentials, plus advanced fit customization, styling depth, and the full business layer.

    Not sure? Take the Wig Business Readiness Quiz and I’ll point you in the right direction. You can also start with Essentials and upgrade to the Bootcamp anytime - the water’s fine either way.

  • Both courses are completely self-paced - log in from your phone between clients, during a cancellation, or from your sofa in the evening. Most students complete Essentials within a week or two. The Bootcamp typically takes around two months, though you have lifetime access so you can move at whatever pace works for your life. Many students go back through specific lessons again and again as they build their skills behind the chair.

  • Many of the top brands that sell wigs, toppers and accessories are shared in the Bootcamp curriculum, but not the Essentials. Note: To open an account, they require either a cosmetology or salon license. You do not need both.

  • Yes - and you wouldn’t be the first. Wig Essentials was designed with hairstylists in mind, but wig wearers who want to learn how to properly fit, style, and care for their own hairpieces have found it just as valuable. Stephanie Thaler is not a stylist, took the course and immediately trimmed her own bangs, thinned out her topper, and saved $150 in salon visits. If you wear wigs or toppers and want to feel more confident and capable with them, this course will change the way you see your hairpieces.

  • No. Both courses feature wigs and toppers from what is called the “ready to wear” wig industry, designed to place and fit with no adhesives and little-to-no fit adjustment with their included adjusters.

  • You won’t be left on your own once you complete the course. Both courses include access to a private Facebook group where students share wins, ask questions, and support each other. Bootcamp students also have the option to book live Zoom sessions with me directly for personalized guidance and Q&A. And because I’m a real human being who genuinely cares about your success, I’m reachable by email for quick questions too. Ongoing support isn’t an afterthought here - it’s part of the experience.

YOUR Business, YOUR Future -
LET’S Build It TOGETHER

The demand is real. The shortage of trained stylists is real.
I hear it from wig wearers all the time -
“there just aren’t enough of you doing this.” The only thing missing is you.

Choose your path and let’s change that.

Best Value!

The Ultimate Wig Stylist Bootcamp
$897.00
One time
$475.00
For 2 months

A complete training that guides hairstylists from no wig background to styling, selling and building a profitable wig business. Everything in Wig Essentials for the Hairstylist with more technical depth, deeper consultation skills and a 30-Day plan to start your wig business


✓ Video tutorials: styling, customizing & maintenance
✓ Fit + comfort: skills for natural, wearable results
✓ Consult + sell: scripts, pricing, and a clear flow
✓ Build profit: retail plan + simple operations system
✓ Optional: Live Zoom support + Certification path
Wig Essentials for the Hairstylist
$297.00
One time

Get anytime access to the growing collection of state-of-the-art wig industry information, education and exclusive content. Video tutorials, downloads and hands-on learning guidance to support your hair loss clientele. New materials added regularly.


✓ Wig styling video tutorials
✓ Consultation how-to's
✓ Optional Student Wig & Accessory Bundles
✓ Instant, unlimited lifetime access
✓ Private Facebook Group support (stylists only)

More Flexibility!